Collection I is out now

© 2025 Nuju. All rights reserved.

At a Glance
The name nuju is a portmanteau on the phrase new jewelry.New, because we're utilizing stones created from an emerging process that moves toward more sustainable practices.New, because the improved efficiency of lab-grown technology is creatively liberating us to design in bolder, more novel ways previously deemed unattainable.New, because a rich heritage of quality craftsmanship in the jewelry industry [spanning 3 generations] precedes and guides the founder.The soul of tradition, made modern with gemstone magic.
Creative Liberation, Sustainability, and Value
We believe that every future-forward business should strive to operate more sustainably. Nuju was built on a commitment to using only lab-grown stones, produced with no additional harm to the environment.

Being more economical was a huge plus of this decision, effectively allowing us to be bolder and freer to design our pieces. We don't shy away from big gemstones, or even nature-rare gemstones, for as long as these gemstones contribute purposefully to our designs and support our vision.

Using solid gold, too, was a conscious choice. We wanted to produce jewelry that not only holds great design, but holds real value as well. Purchasing a nuju piece represents an investment in something meant to be worn for years, not seasons.

Everything nuju does is done with great thought and meaning.

Our Logo
In the world of diamonds, the term "hearts & arrows" refers to round diamonds cut to precision. These diamonds are so symmetrical and uniform that from the top view, one can see arrow shapes; when the diamond is face down, one can see heart shapes.

As a tribute to her family's jewelry business that has worked so many years dealing in diamonds, the founder wanted to take the image of hearts & arrows and infuse it with the youth and zest that nuju brings.

Collection I

In Bloom

₱63,000

  • Pear shape sunrise padparadscha, lab-grown

  • 21.08 total carats, 5 pieces

  • 14 Karat solid yellow gold, 5.1 grams

  • Chain sold separately - please indicate in Notes below

Hold Request
Start your purchase by filling out this form.
Expect an email from us within the next 24 hours. This form is specific to this item.

Caribbean Seafoam

SOLD

  • Asscher cut paraiba, lab-grown

  • 5.34 carats, 1 piece

  • 14 Karat solid yellow gold, 4.4 grams

  • Size #6, resizable upon request - please indicate in Notes below

Selene

₱30,000

  • Pear shape paraiba, lab-grown

  • 8.85 total carats, 2 pieces

  • 14 Karat solid white gold, 2.2 grams

Hold Request
Start your purchase by filling out this form.
Expect an email from us within the next 24 hours. This form is specific to this item.

Midnight Ballet

SOLD

  • Emerald cut blue sapphire, lab-grown

  • 2.03 carats, 1 piece

  • 14 Karat solid yellow gold, 2 grams

  • Length - 16 cm

Please use this form to reach out to us regarding any concerns, or if you have any questions. We will get back to you in 24-48 hours.

Padparadscha sapphires are treasured for their unique, delicate blend of pink and orange — a color often compared to a tropical sunset or lotus blossom. Their name comes from the Sinhalese word for “aquatic lotus,” and historically, they’ve been cherished across Sri Lanka and Southeast Asia for their softness and rarity.

Because of their warm, romantic glow, padparadschas have become a favorite among collectors and royalty — Princess Eugenie notably wore one in her engagement ring.

Image Source: Chatham

Paraiba tourmalines are one of the rarest and most mesmerizing gemstones in the world, known for their electric neon blues and greens that seem to glow from within. Discovered only in the late 1980s in Brazil, they quickly became one of the most coveted gems by collectors and designers alike.

At Nuju, we embrace their tropical energy and ethereal glow, designing pieces that feel as striking as they are wearable.


Image Source: GeologyIn

Long associated with wisdom, royalty, and divine favor, sapphires have adorned monarchs and icons for centuries. You'd have to live under a rock not to know Princess Diana’s iconic engagement ring. While blue is the most well-known, sapphires also come in a rainbow of shades.

Whether deep and moody or light and playful, each sapphire piece is crafted to feel lasting, expressive, and a little bit regal. We design with the belief that sapphires don’t just belong in crowns — they belong in everyday magic.

Image Source: Larsen

Emeralds have captivated hearts for centuries, prized for their rich green hue and deep symbolism. Associated with renewal, wisdom, and love, they were a favorite of Cleopatra, who adorned herself with emeralds as symbols of power and protection. In modern times, emeralds have continued to shine on red carpets — famously worn by Elizabeth Taylor, Jackie Kennedy, and Angelina Jolie.

Image Source: Global Gemology

Modern Mantra

₱25,000

  • Pear shape sunset padparadscha & pear shape emerald, lab-grown

  • 5.46 total carats, 4 pieces

  • 14 Karat solid yellow gold, 2.3 grams

  • Chain sold separately - please indicate in Notes below

Hold Request
Start your purchase by filling out this form.
Expect an email from us within the next 24 hours. This form is specific to this item.

Blush & contour

₱70,000

  • Pear shape sunset padparadscha, lab-grown

  • 4.25 carats, 1 piece

  • 14 Karat solid yellow gold, 11 grams

Hold Request
Start your purchase by filling out this form.
Expect an email from us within the next 24 hours. This form is specific to this item.

Jungle Poison

₱20,000

  • Emerald cut and pear shape emeralds, lab-grown

  • Can be worn two ways - the lower chain attached to the pear shape emerald can be removed

  • 3.97 total carats, 2 pieces

  • 14 Karat solid yellow gold, 2 grams

Hold Request
Start your purchase by filling out this form.
Expect an email from us within the next 24 hours. This form is specific to this item.

Beachcomber

₱35,000

  • Oval and pear shape sunrise padparadscha, lab-grown

  • 3.40 total carats, 3 pieces

  • 14 Karat solid yellow gold, 4.5 grams

Hold Request
Start your purchase by filling out this form.
Expect an email from us within the next 24 hours.
This form is specific to this item.

Browse our list of Frequently Asked Questions below. If you have a question that hasn't been answered, please send us a message here.

What kind of gold does nuju use?
We use standard purity, solid 14 Karat gold. (Not gold-plated, not gold vermeil – solid.)


What kind of gemstones does nuju use?
We use a variety of lab-grown colored gemstones. These include emerald, paraiba, padparadscha, sapphire, alexandrite, among others.


Where are the pieces manufactured?
All nuju pieces are locally handcrafted in our factory in Meycauayan, Bulacan, the hub of jewelry production in the country.

What are your delivery methods?
For Metro Manila, we have an in-house delivery rider who will securely bring your pieces to you for free. We can also arrange in-person pick-ups at our office in Quezon City.


How long does delivery take?
For Metro Manila orders, our standard lead time is 3 days. We accommodate same-day delivery at a minimal fee. (Orders outside of Metro Manila will be discussed with the customer on a case-to-case basis.)

What are your payment terms?
We offer 3-month layaway plans across all nuju pieces. Nuju will keep your item in storage and will mark it as unavailable until the full amount is paid. In the event that the client is unable to complete payment within 3 months, a cancellation fee of 10% of the item's price will apply before refund.


What are your payment methods?
We accept online transfers through mobile banking and e-wallets, and credit card through PayPal.

Do you offer customization?
For now, nuju does not accept requests for customization. This is still in the works – stay tuned!


How do I place an order?
To place an order, simply fill out the Hold Request form, found within our Catalog. We will email you for order confirmation and to complete payment.


Will you restock?
No. Each nuju piece is one-of-one and will not be restocked once sold.

What is your warranty policy?
Each purchase comes with lifetime warranty – we offer repair for all nuju pieces, upon presentation of a receipt or purchase confirmation. Fees may apply depending on the type of repair.

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